I recalled the time when the Google Adsense ads on my site were irrelevant, it affected my earning badly (yes, it drops 66%). So, reacting what a normal person will, I went online to find a ‘cure’ to this common ‘disease’. It was a fruitful one as I found ways to could help to increase the relevancy of the ads.

Section Targeting

Section targeting allows you to define the important area of your HTML content that you would like Adsense to look into before displaying their ads on your website. You can implement it simply by using the following tags into your HTML code:-

Tag that mark the beginning of the section
<!– google_ad_section_start –>

Tag that mark the end of the section
<!– google_ad_section_end –>

It will take up to 2 weeks (usually within 2 days) before Google’s crawlers will take note of the changes you have made. You can read more about this method here.

Keywords

Keywords do play a major role in getting ads that are relevant to your content. Experience users pointed out that using keywords with your titles and contents is an excellent way to assist in getting the most relevant possible ads. Although some debate the relevancy of using keywords in getting relevant ads, well, you have nothing to lose as you will still gain advantage through this method in terms of search engine optimization.

Metatags

Meta tags are used to add information to the HTTP header of a webpage. Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking sites, they should not be left off the page as there is some evidence that it has impact on the kind of ads Adsense will serve on your site.

When you write a meta description tag, you should limit it to 150 characters and of course, it must be relevant to the content of the page. And as for meta keywords tag, it is a general rule of thumb to include the words that appear in the text of your page. For example, the title of the article/post. Keep it short and simple.. preferable 10 - 15 keywords.

If the above methods does not help, please contact me at iwill[at]knocksomesense[dot]com. I will try my best to help you.

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