Google is about to make a move to reduce accidental clicks by the changing the way clicks are counted. The background of a text ad will no longer take users to the advertiser’s site. Only clicking on the Link or Title in an ad is considered as a valid click.

Some of the publishers may not welcome this move as it will reduce their income but I find it necessary to protect Advertisers interest. I am once an Adwords customer and at times I wondered if the clicks generated from my ads are genuine or accidental. Not being able to make a conclusion, I decided to stop using Adwords until Google takes a proactive step to reduce accidental clicks.

So fellow publishers, let’s look at the bright side..
With this change, it will attract more advertisers (like myself) who are willing to pay more for a genuine click. If advertisers pay more, you will earn more.

[Hat tip : HTNet]