Right now Twitter.com is one of the most highly trafficked websites on the entire internet. Many people have been using it to drive traffic to their own websites in order to make money, gain leads, and/or get more subscribers on their email lists. By using correct Twitter marketing strategies you can easily transform this social networking giant into a great source of traffic for any and all of your sites.

First you want to go on over to Twitter and create your profile. If you are on there to promote your website you should always name your Twitter account after your exact website name. This way when you tweet people will be able to see your website without you having to waste any precious characters, since Twitter only gives you 140 characters per tweet.

Twitter Search

The next thing you want to do is to start gathering followers that are related to your niche. The easiest way to do this is to find a company or someone who is prominent in your niche by using Twitter search located at search.twitter.com. For instance if you are promoting a website about Making Money Online, you can easily find a lot of twitter accounts named based on these 3 keywords. You would then want to begin following everyone who was following the these accounts. These people have shown interest in these topics simply by following the main company account. Almost all niches have either a major company or celebrity who you can easily garnish followers from.

After you start getting followers to your account, you need to start tweeting them interesting content that is related to your niche. The best way to do this is to find things like articles, audio content, and videos, and then post them to your website. After you’ve posted the interested content to your website people will see that in your tweet and click through to go to your website, and lo and behold you’ve just got yourself a visitor.

Make sure that you employ proper Twitter etiquette. Always remember that people come to the Twitter site mainly for networking. If you are on there simply to sell things or spam links you will quickly be unfollowed by people and actually get a bad reputation in your niche. A simple way to combat this is to simply participate in the conversation and actually try to network with people in your niche by establishing a relationship with them. You can do this by responding and commenting on interesting tweets that you see. Use the direct message function to introduce yourself to your followers and make sure that people see that you are interested in building relationships with them, and not simply trying to sell them things or spam them links.

By following this simple Twitter marketing strategy you gain an advantage over all of the webmasters who are simply doing it wrong. Make sure that you gather targeted followers to that will actually be interested in your the content that you will be tweeting to them. Then you want to start posting related content on your website and simply tweeting them to your followers, and you’ll start getting traffic this way. Finally make sure you follow proper Twitter etiquette and always strive to build relationships with your Twitter followers.