Google is set to invade the TV world with its new project called the Google TV. Google in association with Android OS system plans to provide television content to the viewer either by set top box or directly to TV sets provided that the software is integrated. Hence it is not long that our own DVD player and the LCD screen at our homes will serve as a web interface. Manufacturing companies nowadays are entering into the web based programming world by enabling them to plug into the internet. Hence Google wants to cash in on this booming sector by teaming up with these corporations to provide the platform for this kind of a set up through the Android platform. Although Google had attempted to enter this market, with products like Nexus One, Google Wave etc etc however it wasn’t a runaway success.

According to reports Google TV is to be used on an Android based Television software called Dragon Point. Also Google is hoping for collaborations with companies like Sony, Logitech and Intel which will allow the TV sets to directly access the content from the internet very easily.

Hence with the use of this new program the users can not only provide a completely new interface for the Television but most importantly it allows us to get all the latest audio and video content from the internet from certain online facilities.

This could allow certain web applications like online gaming and social networking along with widgets to be easily executed on these devices.

Intel is also working on scaled down versions of its processor Atom to work with the internet and integrate TV guides. This venture has certainly launched a new competition for the web programming industry.

Further more Google are reportedly trying to manufacture their line of set top boxes which will carry the application built in with it. Therefore with this, Google can convert our HDTV to an internet service interface providing all kinds of web search facilities and video of the highest quality.

Not will this new product allow Google to send their online ads to a huge number of people. For the consumer, this web based television allows them to choose more flexible payment options as compared to the usual satellite television bundles which makes them pay for all thee channels whether they want to or not.

What is good about this new venture is that the web television market still remains largely unexplored and if this one works, then Google is set to make a huge profit. Although many consumers are still unaware of this kind of latest technology and this is still a very niche market. Similarly this technology also has its own glitches. However Google has always been the innovator and if this web to TV based technology works out in their favor, this can totally change the face of the television as we know it. However it is true that what is needed to boost the user response in favor of this new technology is some kind of incentive or cost savings associated with the web to TV integration.