I recently experiencing a sharp drop in my Adsense earning during the period from Dec 21 - Dec 24. It dropped more than 50% and I suspect it may be due to the long Christmas holidays. Do you encounter similar case like mine?

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I noticed there is a next-previous button on one of my Adsense Leadeboard ad units. Out of curiosity, I clicked on the next button and the existing text link ads will be replaced with new ads without refreshing the page (Ajax style).

I guess it is still in testing phase because I have only seen it once so far… and I managed to take a screenshot of the ad units.

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Google is all set to challenge Wikipedia in providing a platform to build an online ‘encyclopedia’. Google Knol is open to anyone who possesses useful information and would like to share with others.

Unlike Wikipedia, the Knol pages are authored and users will not be able to edit the information on a topic without the approval of the author. However, they can submit the edits to the author for approval using the available community tools. Ratings, questions, comments, and additional information can be submitted as well through these tools.

It is confirmed that Knol results will be listed on Google’s main page, likely to be at the top of the page, and this indicates Google’s intention to challenge Wikipedia. There is more from Google…

At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.

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It is sad to know that Gokul Rajaram, also known as one of the Godfathers of Adsense left Google on Nov 2.

Although I do not know him personally, I appreciate his contribution to the Internet which benefits both Google (Adsense generates 1/3 of the Google’s revenue - US$ 1.43 billion) and us, the publishers.

So, this is a short post to say “Thanks!”

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Google is about to make a move to reduce accidental clicks by the changing the way clicks are counted. The background of a text ad will no longer take users to the advertiser’s site. Only clicking on the Link or Title in an ad is considered as a valid click.

Some of the publishers may not welcome this move as it will reduce their income but I find it necessary to protect Advertisers interest. I am once an Adwords customer and at times I wondered if the clicks generated from my ads are genuine or accidental. Not being able to make a conclusion, I decided to stop using Adwords until Google takes a proactive step to reduce accidental clicks.

So fellow publishers, let’s look at the bright side..
With this change, it will attract more advertisers (like myself) who are willing to pay more for a genuine click. If advertisers pay more, you will earn more.

[Hat tip : HTNet]

Popularity: 25% [?]